Digital Performance Report

I designed a quarterly report that reveals Brown Harris Stevens’ digital numbers across the web and social platforms. I built these reports in Figma, with the intention of evolving them into a fully functioning website. Numbers and data can sometimes be boring, so I decided to go for a bright, organized and engaging look. I drew inspiration from companies like Spotify, who create yearly data presentations (Spotify Wrapped) that are very fun, engaging and user-friendly. I wanted to give the reports a personality to stand out as a unique product/resource. I was able to do this while still staying within our branded guidelines (which is very important to us).

Organizing Data Successfully

To me, creating a successful visual hierarchy in harmony with white space creates a clean and easy-to-read product. Typography, color and imagery can be strategically positioned to truly maximize the impact of a design, supporting the company’s intent and user’s needs.